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Cliff Asness

A READING GUIDE · Systematic evidence

AQR cofounder Cliff Asness and his coauthors examine momentum across markets and its interaction with value. Their work offers a systematic perspective on patterns that can be uncomfortable for investors to follow.

The connection to FIRE

Our FIRE connection: evaluate a rule across many observations and against a relevant alternative. Decide how you would respond to a prolonged disappointing period before relying on a strategy in your plan.

The useful tension

Momentum research is broader than post-earnings drift. Institutional portfolios, trading costs, and implementation resources differ from a household account. A historical premium is not a fixed annual payment.

What evidence would persuade me that this rule no longer deserves capital?

Start with the source

Take the idea into your own plan.

An independent reading guide by FireFolio, published September 25, 2026. These are our FIRE connections, not a claim that the writer supports every idea in the movement. No affiliation or endorsement. Educational material, not individualized investment advice.